In the late 1950s, nearly 5,000 drive-in theaters dotted the nation, but today fewer than 400 remain. In a nation that loves cars and movies, why haven’t they survived? On August 2nd, the Evergreen Drive-In will answer that question with a screening of Going Attractions, a documentary that examines the drive-in theater as an integral part of American culture.
Directed by April Wright, Going Attractions is the definitive story of the drive-in movie. A product of post World War II optimism, the drive-in theater emerged as the perfect blend of entertainment and car culture. Fueled by the baby boom, drive-ins became an integral part of the American teenage experience. But in the late 1960s the culture changed drastically in the United States, sending the drive-in business into a downward spiral for almost three decades with successive blows from political and economic conditions and new inventions like the multi-plex and home video. But today, there is a drive-in resurgence driven by families who want to return to simpler times. By studying the changes affecting the drive-in’s dramatic rise, decline, and rebirth, we discover how much American culture and family have evolved in the last 60 years.
Gates open at 7:30 p.m. Going Attractions will screen at sundown. Guests are encouraged to arrive early for a pre-show meet and greet with Wright. Tickets are $8, $4 for kids 6-11, free for kids 5 and under.